Your business runs on admin.
Let us automate it.

App building and practical AI automation for small businesses in Ceredigion, Pembrokeshire and Carmarthenshire — quoting, bookings, invoicing chase-ups, document handling and the jobs that eat your evenings. Built professionally and priced keenly, by someone local. I will design, build and run a bespoke automation that fits exactly how your business works.

Based near Cardigan / Aberteifi · Croeso — happy to work with Welsh-speaking businesses

Hattie — the Hattie Knows mascot

Know what’s due. Know what to do.

Mae rhagor o fanylion – astudiaethau achos, cwestiynau cyffredin a’r prisiau llawn – ar gael yn Saesneg. Cliciwch ‘English’ uchod, neu anfonwch e-bost ataf yn Gymraeg a byddaf yn ymateb.

Who this is for

The repetitive jobs that cost you hours every week

Holiday lets & B&Bs

Guest admin on repeat

Booking confirmations, check-in instructions, changeover schedules, review requests — written by hand, every single time. All of it can be sent automatically.

Trades & services

Quotes & unpaid invoices

Quotes that take two evenings to write and invoices nobody chases. Automatic quote templates and polite payment reminders that go out on their own.

Landlords & agents

Certificates & deadlines

Gas safety, EICRs, tenancy renewals, deposit deadlines — tracked in spreadsheets and memory. One missed date is an expensive problem.

Shops, cafés & producers

Orders and stock lists

Supplier orders, price lists, rotas and social posts rebuilt from scratch each week. Templates and small tools cut them to minutes.

Practices & professionals

Paperwork & reminders

Client documents, renewal letters, appointment reminders. AI document handling reads, files and drafts them for you to sign off.

Everyone

“It’s all in my head”

If the business stops when you are ill or on holiday, that is a systems problem, and it is fixable, usually more cheaply than you would think.

Plain pricing

Three ways to work with me

Build Project

from £1,250 fixed quote

20% off your first project with the founding offer

Prosiect datblygu cyflawn: systemau archebu, offer creu dyfynbrisiau, pyrth cwsmeriaid, gwefannau sy’n gweithio, a systemau AI i drin dogfennau. Pris penodol wedi'i gytuno ymlaen llaw – dim taliadau fesul diwrnod na chostau annisgwyl. Mae hyfforddiant a throsglwyddiad clir drwy gyfrwng y Saesneg wedi’u cynnwys.

  • A proper build: booking systems, quoting tools, customer portals, websites that do work, AI document pipelines
  • Fixed price agreed up front — no day-rate meter running
  • Built on the same modern stack as my own products, tested and deployed properly
  • Training and a plain-English handover included
Discuss a project

Care Plan

from £99/month

Your part-time automation person

Byddaf yn sicrhau bod popeth rydw i wedi’i adeiladu ar eich cyfer yn parhau i weithredu, yn cael ei fonitro a’i ddiweddaru, gyda gwelliannau bach bob mis. Ymateb cyflym pan fydd angen cymorth gyda rhywbeth. Gallwch ganslo unrhyw bryd – dim contractau hirdymor.

  • Everything I build for you is kept running, monitored and updated
  • Small changes and improvements each month without a new quote every time
  • Priority response when something needs attention
  • Cancel any time — no long contracts
Ask about care plans

The process

How it works

1

We talk

You show me how the admin really happens — the spreadsheets, the notebook, the 9pm emails.

2

I report

You get a short, honest report: what to automate, what to leave alone, and what each fix is worth.

3

I build

Fixed-price build of the pieces you choose. You see progress as it happens.

4

It runs

Handover in plain English — or a Care Plan and I will keep it running for you.

My own products

Four products I have designed, built and run

Not client mock-ups but real, live software with real users, payments and AI, all built by me. Whatever your project needs, the chances are I have already built something similar.

H

Hattie Knows Householdshattieknows.com

Upload a bill or forward an email — AI reads it, extracts the provider, cost and renewal date, sets reminders and finds where you’re overpaying. Free and paid plans, web and mobile.

If your project needs: AI document reading, automated reminders, subscriptions & payments

Visit hattieknows.com →
L

Hattie Knows Landlordslandlord.hattieknows.com

Compliance tracking for self-managing landlords: gas safety, EICRs, tenancy dates, documents and property income & expenses — with deadlines that chase you, not the other way round.

If your project needs: deadline & compliance tracking, document management, financial records

Visit landlord.hattieknows.com →
W

Hattie Knows Wild Swimwildswim.hattieknows.com

Live water-quality and sewage-spill intelligence for wild swimmers across all four UK nations — regulator data, upstream river topology and tidal logic turned into a simple “is my spot okay today?” answer. Web, iOS and Android.

If your project needs: live public-data integration, mapping, mobile apps

Visit wildswim.hattieknows.com →
A

Attuneattune.hattieknows.com

A privacy-first symptom tracker for women navigating the menopause transition — anonymous-first accounts, granular consent, and a printable GP report designed to be taken into a ten-minute appointment and actually listened to.

If your project needs: sensitive-data handling done properly, reports & exports, careful UX

Visit attune.hattieknows.com →

About

Local, experienced, and I build real things

I am John, founder of Hattie Knows and a solution architect with over two decades of experience delivering complex systems, most recently for one of the UK’s largest environmental companies.

I live near Cardigan, which means you get someone who will sit at your kitchen table or come to your unit, who answers emails himself, and who will not disappear behind an agency account manager. Small, useful systems rather than six-month digital transformation programmes.

Common questions

Things people ask

We’re not techy at all. Is that a problem?

Not at all. Everything I build is meant for people who would rather be running their business. If it needs a manual thicker than a page, I have built it wrong.

What does “AI automation” actually mean here?

Practical things: software that reads a bill, invoice or certificate and files the details; drafts that write themselves for you to approve; reminders that fire before deadlines. No hype, and never AI for its own sake — sometimes the right fix is a simple form and a spreadsheet.

How long does a Health Check take?

The conversation is 60–90 minutes. You will have the written report and your quick-win automation within a week.

What if you look and there’s nothing worth automating?

Then you do not pay for the Health Check. It starts with a free 15-minute phone call, so if there is nothing worth doing we will usually both know before any money is involved — and if I only find that out in the session itself, I will not charge you for it. I would rather tell you the truth than sell you a project.

Do you only work near Cardigan?

In-person visits cover roughly Aberystwyth to Haverfordwest to Carmarthen. Beyond that, everything works fine over a video call.

One admin job. Off your plate this month.

Tell me the task that eats the most of your week. If I cannot automate it, I will say so, and will probably tell you who can.

Email hello@hattieknows.com